Media Buyer at MailBakes | Liverpool, UK

MailBakes

Media Buyer

Liverpool, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own paid media growth for an ecommerce brand, with strict ownership of Meta, Google and future TikTok scaling, data-driven creative briefs and fast-turnaround optimization that lifts ROAS and profitability.

Own and scale paid media across Meta, Google, and emerging TikTok channels with tight budget and testing discipline.
Drive creative strategy from performance data, briefing winning angles and testing landing pages, hooks, and audiences.
Improve tracking, reporting, and decision-making to identify 1% improvements that compound into growth.

Job Description

Responsibilities

Managing and scaling paid media across Meta and Google
Expanding into TikTok as a serious acquisition channel
Building and improving paid media strategy
Managing campaign structure, budgets, testing and optimisation
Analyzing performance daily and spotting opportunities quickly
Improving ROAS, MER, CAC and overall profitability
Working closely on creative strategy and identifying winning ad angles
Briefing new creative ideas based on data and performance
Testing hooks, offers, audiences, landing pages and funnels
Improving tracking, reporting and decision-making

Requirements

Proven experience managing paid media for ecommerce brands
Strong hands-on experience with Meta Ads
Experience with Google Ads, including Shopping, Search and Performance Max
Experience scaling ad accounts profitably
Strong understanding of ROAS, CAC and MER and contribution margin
Ability to analyse data and make fast, clear decisions
Experience briefing or working closely with creative teams
Strong understanding of creative testing and offer testing
Experience managing a meaningful monthly ad spend
Excellent attention to detail

Preferred

Experience with TikTok Ads
Experience in gifting, food, bakery or direct-to-consumer ecommerce
Experience with Shopify
Experience with Triple Whale, GA4, Klaviyo or similar tools
Experience improving landing pages and funnels
Experience working with 7-figure or 8-figure ecommerce brands

MailBakes

At MailBakes, we are transforming the traditional greeting card industry with our innovative Cake Cards. Combining the sentiment of a personalised greeting card with the indulgence of a delicious cake, we offer a unique gifting experience delivered straight to the recipient's door across the UK. Our Cake Cards are perfect for corporate and staff gifting, providing a memorable way to celebrate special occasions, express appreciation, and strengthen professional relationships. Discover a new way to make moments sweeter with our premium, customisable Cake Cards.

Liverpool, England, GBR

5 employees (4 in marketing)

mailbakes.com