Marketing & Student Engagement Assistant

Responsibilities

• Manage the day to day operation of assigned social media accounts, particularly RedNote (Xiaohongshu)
• Plan, create and publish relevant image, text and video content
• Develop content topics and publishing plans based on business objectives and target audiences
• Monitor comments, messages, enquiries and account performance
• Review performance data and use insights to improve future content and account operation
• Support the operation and development of BEIYA UK's student communities
• Create relevant content and maintain regular engagement with target students
• Plan and support online and offline student events, talks, workshops and promotional activities
• Coordinate event promotion, registration, participant communication and practical arrangements
• Support post event follow up, including enquiries, leads and conversion opportunities

Requirements

• Excellent written Chinese and good working English
• Strong understanding of RedNote (Xiaohongshu) and Chinese social media content
• Ability to create engaging written and visual content
• Good organisational skills, attention to detail and ability to work to deadlines
• Good communication and interpersonal skills

Preferred

• Experience managing RedNote (Xiaohongshu) or another social media account
• Experience with Canva, video editing or other content creation tools
• Experience organising student, university or community events
• Experience managing student communities
• Understanding of Chinese students studying in the UK
• Experience in education, student services or related sectors

Benefits

• Performance related bonus scheme provides additional earning potential for strong measurable results, including social media growth, qualified leads, community growth, high performing content and successful customer conversion.