Marketing Specialist

Southampton, City of Southampton, UK (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Shape the brand and campaigns for Garmin through cross-functional orchestration, retailer collaboration, and asset localization while guarding brand consistency and local market needs.

  • Brand & Campaign Orchestration: brief and align Sales, Product, Social, PR, Paid Media, Events, and design teams on launches to hit segment goals.
  • Partnerships & Localisation: drive retailer activation plans, sponsorships, and ensure timely, compliant local assets.
  • Activation & Events Delivery: support events, activations, and vendor briefings to maintain market fit and execution quality.

Job Description

Responsibilities

  • Support the marketing managers to deliver marketing plans for product launches and campaigns
  • Act as the internal client for your assigned products / campaigns, briefing and collaborating with our internal teams (Sales, Product Management, Social, PR, Paid Media, Events, Visual Merchandising, E-Commerce, Design etc.) and other key stakeholders on relevant product launches, campaigns and activations to ensure all plans align to segment and business goals
  • Work with our key retailers to drive excitement for our products and brand and build effective marketing plans which drive Garmin awareness, consideration, and sales
  • Plan and deliver effective sponsorship activities through good relationship management, communications and project management
  • Support the Events and Activations Manager with project management of brand events and expos for your assigned products / campaigns
  • Support the localisation of global campaign material, ensuring all assets are delivered on time and are compliant
  • Act as the guardian of the Garmin brand by ensuring that all local assets & communications adhere to Garmin brand guidelines and are consistent across channels
  • Brief 3rd parties where necessary (production teams, agencies, etc.)
  • Maintain an extensive level of professional knowledge of relevant segment(s) (inc. competitors, cultural insights, industry standards & trends, etc.)
  • Act as the internal advocate for your segment(s), maintaining excellent product and market knowledge and driving excitement and engagement

Requirements

  • Experience and a passion for at least one of the following categories is essential: Cycling, Hiking and Mountain / Adventure Sports (Golf experience would also be advantageous)
  • Recognisable qualification in Marketing /Communications or experience in sports or brand marketing for a relevant brand, retailer or agency
  • Must possess a working knowledge of all marketing channels
  • Must possess excellent verbal and written communication skills
  • Be proactive, reliable, responsible and accurate with an attention to detail
  • Self-motivated with a positive and professional approach
  • Resilient with the ability to cope under pressure
  • Capable of working autonomously and multitasking in a high-pressure environment
  • Excellent interpersonal and relationship development skills
  • Flexible, hands-on approach to business

Preferred

  • Golf experience would also be advantageous

Benefits

  • 21 days holiday (increases with service) plus Bank Holidays
  • Additional leave for birthday and employment anniversary – After probation (6 Months)
  • Private Medical & Dental Insurance – After 1 Year Service
  • Life insurance – From day one
  • Income Protection and Critical Illness Cover – After probation (6 months)
  • Employee Discount Scheme – After Probation (6 Months)
  • Employee Share Purchase Programme – From day one
  • Pension Scheme – Auto enrolled after 3 months
  • Cycle to Work Scheme – After probation (6 months)
  • Cash Plan Scheme – After probation (6 months)
  • Subsidised canteen – from day one
GARMIN (EUROPE) LIMITED logo

GARMIN (EUROPE) LIMITED

Here at Garmin, we love what we do - fuelling people's passions by creating superior products for automotive, marine, outdoor recreation and sports that are an essential part of our customers’ lives. Our customers are passionate about our products. And so are we. When you work at Garmin, adventure doesn't have to wait for the weekend. Here you can put your love for the outdoors into action. From test runs to training rides, there are so many ways to use our products and follow your passions every day. Our Mission is to be an enduring company by creating superior products for automotive, aviation, marine, outdoor, and sports that are an essential part of our customers' lives.Garmin EUROPE LIMITED is part of the Garmin International Company.

Founded in 1989
Totton, England, GBR
103 employees (12 in marketing)

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Traffic Signals

Monthly Visitors
53.2M
Monthly Google Ads Budget
$219.8K
Traffic Source Mix
Search
29.9%
Direct
49.3%
Referral
4%
Social
6.3%
Paid
5.9%

Headcount Trend

Current headcount: ~103

Marketing Team

Marketing Team Size
10 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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