Marketing Performance Executive at Kiwa | Dunstable, Luton, UK

Marketing Performance Executive

Dunstable, Luton, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

Job Summary

Own and guide the measurement and optimization of marketing performance, turning data into actionable improvements across campaigns, channels and customer journeys.

Define reporting and dashboards for leads, opportunities and wins
Collaborate with Marketing and Sales to improve lead quality and conversion

Job Description

Responsibilities

Monitor and report on marketing performance across campaigns, channels and customer journeys, identifying trends, opportunities and areas for improvement
Produce regular performance reports covering key measures such as leads, opportunities and wins, ensuring accurate campaign tracking and data quality
Analyse data from CRM, marketing automation, website analytics, paid media and campaign platforms to provide clear, actionable insights
Support the review and optimisation of Pay-Per-Click (PPC) activity with external agencies
Support lead scoring, segmentation and nurture activity within Salesforce Marketing Cloud
Review landing pages, forms, campaigns and email journeys to identify drop-off points and recommend improvements to conversion
Work collaboratively with Marketing and Sales teams to evaluate lead quality, follow-up and conversion outcomes
Contribute to continuous improvement across marketing systems, processes, reporting and performance

Requirements

Experience monitoring and reporting on marketing performance across digital channels and campaigns
Good understanding of how marketing activity contributes to lead generation and sales opportunities
Experience using CRM and marketing automation platforms, such as Salesforce Marketing Cloud, is desirable
Good analytical skills, with the ability to interpret data
Strong attention to detail, organisational skills and a proactive approach to problem-solving
Excellent communication skills with the ability to work effectively across Marketing and Sales teams
Knowledge of lead scoring, segmentation, nurture journeys, PPC and conversion optimisation is desirable
Experience in B2B marketing is desirable
Experience with Excel, dashboards or data visualisation tools is desirable

Preferred

Experience using CRM and marketing automation platforms, such as Salesforce Marketing Cloud, is desirable
Knowledge of lead scoring, segmentation, nurture journeys, PPC and conversion optimisation is desirable
Experience in B2B marketing is desirable
Experience with Excel, dashboards or data visualisation tools is desirable

Benefits

Competitive Salary - salary details on request
35 hours per week - Monday to Friday, hybrid working (2 days in the office)
Generous Annual Leave – Starting at 25 days plus Bank Holidays, increased entitlement with length of service
Private Medical Insurance
Enhanced Family Leave – Enhanced maternity, adoption, and shared parental leave with 6 months full pay, plus 3 weeks full pay for paternity leave
Long service rewards
Salary Reviews
Enhanced Pension Contributions
Life Assurance – 4x your annual salary
Cycle Loan Scheme

Kiwa

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

uk.indeed.com/cmp/Mambo-Bar-&-Club/jobs?jk=122b0c0f4f97b81c&start=0&clearPrefilter=1

Marketing Team

Marketing Team Size

3 (10% of company)

Marketing Roles Posted (Last 30 Days)

695

Traffic Signals

Monthly Visitors

425M

Monthly Google Ads Budget

$18.2M

Traffic Source Mix

39.5%

Direct

31.4%

Referral

5.8%

Social

Paid

5.7%

Headcount Trend

Current headcount: ~31

Links

uk.indeed.com/cmp/Mambo-Bar-&-Club/jobs?jk=122b0c0f4f97b81c&start=0&clearPrefilter=1

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