Marketing and Patient Growth Coordinator

Responsibilities

• Generate leads (your main job). Run and improve the whole funnel: ads, landing pages, lead capture, email nurture and reactivation of lapsed patients, through to the moment someone calls or books. Across general dentistry, implants, teeth straightening, sleep and snoring, and composite bonding. We compete on experience and outcomes, never on discounts.
• Build authority through video. Short-form video that makes our clinicians a trusted name in Edinburgh: titanium and ceramic implants, with our ceramic implant work as the headline. Videos that help patients decide, and that we can reuse in Google and Meta ads.
• Everything else serves these two goals: social posts, newsletters, blogs, website updates (WordPress) and offline marketing such as open days, events and local partnerships.
• Your week is planned in the shared diary by 9am Monday.
• A one-page Friday report by 4pm: what went live, leads by practice and source, and what you will change next week.
• One links file for every campaign, landing page and asset.
• You use AI tools every day to multiply your output. We will support further training, but you must already use them confidently.

Requirements

• Proven lead generation: you can show the leads or bookings you produced, the cost per lead, and how you tracked them.
• Hands-on with paid social and/or Google Ads, landing pages and lead forms.
• Email marketing: nurture sequences and reactivation campaigns.
• Filming on iPhone and editing in Veed, Canva or similar.
• GA4 and UTM tracking: you know where every lead came from.
• Confident daily use of AI tools (ChatGPT, Claude or similar) to plan, write and produce faster.
• Self-managing: experience working solo or in a small team, owning your own diary and deadlines without being chased.
• Writes in two voices (premium/clinical and warm/family) and understands that healthcare advertising has rules (ASA, GDC).
• At least 2 years in a hands-on marketing role.

Preferred

• Healthcare, aesthetics or wellness marketing.
• CRM and marketing automation.
• WordPress and basic SEO.