Marketing Officer

Responsibilities

• deliver engaging year-round and event-specific marketing campaigns that drive visitation and increase awareness.
• work across digital, print, PR and content channels to create compelling stories and campaigns that bring the visitor experience to life while helping achieve commercial and visitor growth targets.
• combine creativity, storytelling and data-driven marketing in one of the UK's leading visitor attractions.
• promote everything from seasonal events and family experiences to our vital conservation mission.
• connect more people with wetlands, inspiring action for nature and helping WWT restore wetlands and unlock their power for people and wildlife.
• participation in the centre duty management rota, which involves some weekend and occasional evening working.

Requirements

• Experience delivering marketing and PR campaigns for a consumer-facing (B2C) organisation.
• Strong digital marketing and social media management experience, including creating engaging content and measuring performance.
• Excellent copywriting, storytelling and communication skills, with the confidence to act as a spokesperson and undertake media interviews.
• Experience working in a visitor attraction, tourism, leisure, heritage or similar customer-focused environment.
• Strong organisational skills, with excellent attention to detail and the ability to manage multiple projects and deadlines.
• Availability to work full-time 37.5 hours per week and be onsite a minimum of three days per week.

Benefits

• 33 days annual leave (which goes up to 38 days after 5 years of service) – this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from our Employee Assistance Programme