Marketing Officer – National Events, Commercial Visitor Development and Camping
Forestry England
Bristol, UK (Hybrid)
In-houseContractMid level
6 days ago
Marketing Officer – Web & Digital (Barnstaple)
Barnstaple, Devon, UK
£28K/yr – £29K/yrMid LevelPermanent
Posted 4 weeks ago
Job Summary
Own and advance the digital presence by shaping web strategy, content, journeys and SEO while using data to drive improvements across campaigns and performance.
- Shape and optimise the website experience using CMS, analytics and SEO.
- Drive content and user journeys to boost recruitment goals.
- Monitor performance and translate insights into practical improvements.
Job Description
Responsibilities
- You’ll help shape our approach to web and digital, bringing fresh ideas and identifying opportunities to make our digital experience smarter, simpler and more effective.
- This is much more than keeping web pages up to date. You’ll be responsible for making sure our website is accurate, accessible, engaging and effective – helping prospective students find the right course, take their next step and choose North Devon College.
- You’ll manage and develop website content, user journeys, SEO and digital performance, using GA4 and other tools to understand what’s working, what isn’t and where we can make things better.
- One day you might be optimising a key course journey; the next, building a campaign landing page, improving SEO, analysing performance or briefing our external web developers.
- We’re looking for someone who combines strong digital know-how with curiosity and initiative.
- You’ll be confident working with a CMS, understand SEO, accessibility and UX, and be comfortable turning analytics and user behaviour into practical improvements.
- You’ll also keep an eye on what’s next – from AI and emerging technology to changing digital behaviours – and spot opportunities that could make our activity smarter and more effective.
- You’ll take ownership.
- You’ll manage competing priorities, work confidently with colleagues and suppliers, challenge where something could work better and make sound day-to-day decisions based on our recruitment, marketing and communications objectives.
Requirements
- You’ll combine strong digital know-how with curiosity and initiative.
- You’ll be confident working with a CMS, understand SEO, accessibility and UX, and be comfortable turning analytics and user behaviour into practical improvements.
- You’ll manage and develop website content, user journeys, SEO and digital performance, using GA4 and other tools to understand what’s working, what isn’t and where we can make things better.
- One day you might be optimising a key course journey; the next, building a campaign landing page, improving SEO, analysing performance or briefing our external web developers.
- You’ll take ownership.
- You’ll manage competing priorities, work confidently with colleagues and suppliers, challenge where something could work better and make sound day-to-day decisions based on our recruitment, marketing and communications objectives.
- This is a fully office-based role at our Barnstaple campus.
Benefits
- You’ll also benefit from a generous holiday allowance, enhanced pension contributions and a wide range of additional employee benefits.
Exeter College
Exeter College is an award winning, world-class place to learn and work. Graded Ofsted Outstanding (2023), we are recognised nationally for our teaching, training and support. Our vision is to shape the future by delivering excellence that helps realise the ambitions of our learners, our city and our wider region.We’re proud to be an exceptional place to work. Exeter College features in the Sunday Times Top 100 Best Places to Work, reflecting our positive culture, strong staff development opportunities and commitment to our people.As one of the UK’s largest and most successful further education colleges, we have over 1,000 staff and more than 12,000 learners. Every year our students achieve exceptional and above‐national‐average results, impressive technical and vocational outcomes and industry accolades.As the South West’s largest apprenticeship provider we work with hundreds of businesses to deliver high‐quality skills training. We’re also home to leading specialist academies in hospitality, performing arts, sport, digital technologies and more, supporting learners to excel.Exeter College is also the Government’s South West Construction Technical Excellence College and forms part of the Exeter and North Devon Colleges Group.We’re always keen to hear from talented people who want to make a difference. Explore opportunities on our Careers page and discover what makes us #ExeCollProud.
Exwick, Whitestone, Oldridge, Cowley, Poltimore, England, GBR
1.1K employees (18 in marketing)
Salaries
Posted range
£28K/yr – £29K/yr
Taken straight from the job posting.
Web Marketing median pay in the United Kingdom
Most pay falls between £34K and £50K. Based on 26 salaries.
Links
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