Marketing Officer – National Events, Commercial Visitor Development and Camping

Responsibilities

• Support the delivery of marketing campaigns for Forestry England’s national events programme, including the Forest Live concert series and seasonal illuminated trails, alongside promotional activity for overnight stays and camping products.
• The role is responsible for creating and delivering digital marketing and communications activity that drives ticket sales, audience growth, brand awareness and revenue generation.
• Key duties include content creation, email marketing, social media management, digital advertising, stakeholder engagement and campaign coordination.
• The post holder also supports customer communications, including contingency and crisis messaging, and works closely with internal teams, external partners and suppliers to ensure consistent, effective promotion of Forestry England’s events and accommodation offers.
• A key feature of the role is supporting some of Forestry England’s highest-profile public engagement activities.
• This includes Forest Live, one of the UK’s longest-running outdoor concert series, which attracts more than 140,000 attendees annually and has featured internationally recognised artists such as Sting, Nile Rodgers & CHIC, Fatboy Slim, Becky Hill and Paloma Faith.
• The role also contributes to the marketing of nationally recognised festive and Halloween illuminated trails, helping to engage new audiences and generate commercial income.
• Through these flagship experiences, the post holder plays an important role in showcasing Forestry England’s work to millions of visitors and customers nationwide.
• The role supports the marketing for overnight stays at Forestry England, working with the Overnight Stays Marketing Manager on their digital marketing activity for one day a week, overseeing digital marketing channels including social media, digital ads and email marketing in collaboration with accommodation partners to ensure consistency of messaging and brand throughout all joint activities.

Benefits

• Alongside your salary, Forestry England contributes an average of 28.97% towards your pension. You will become a member of the Civil Service Defined Benefit Pension Scheme.
• 25 days holiday a year, raising by one day every year’s service, up to 30 days (pro-rated for part time employees) plus additional days off such as bank holidays.
• STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
• free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
• a commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.