Responsibilities

• promote RSS products, services and business areas including membership, training, events, conference, sponsorship and venue hire;
• plan, coordinate and deliver integrated and effective marketing campaigns across these RSS activities, working closely with key colleagues;
• draft and edit clear, audience-focused marketing copy for social media, emails, adverts, landing pages and promotional materials;
• create, schedule and monitor marketing emails and social media activity, including segmentation, testing and reporting;
• use CRM, campaign and marketing data to support targeting, customer journeys and evaluation;
• monitor campaign performance, including reach, engagement, enquiries, bookings, leads and income;
• help improve campaign effectiveness, audience targeting and ways of working;
• coordinate suppliers, agencies or freelancers where required.

Requirements

• experience of working to and achieving ambitious targets, including income generation and customer engagement targets;
• experience coordinating and delivering multiple marketing campaigns simultaneously;
• experience of email marketing, digital marketing and campaign administration;
• experience using CRM systems, customer data or marketing lists;
• experience monitoring and reporting on marketing performance;
• strong writing skills and the ability to produce clear, audience-focused copy;
• excellent organisational and project coordination skills;
• good attention to detail;
• an understanding of digital marketing channels and customer journeys;
• the ability to work with colleagues across different teams;

Preferred

• experience in a charity, membership body, professional body or similar organisation;
• experience marketing training, events, conferences, membership or professional services

Benefits

• hybrid working, with regular (40%) attendance at our central London office
• flexibility in how hours are arranged, subject to business needs and prior agreement
• pension scheme after three months, with employee contributions of up to 5% double matched by the RSS, up to a maximum employer contribution of 10%
• 25 days’ annual leave, pro rata, plus bank holidays
• additional office closure between Christmas and New Year
• training budget
• season ticket loan
• cycle to work scheme
• employee assistance programme