Responsibilities

• Collaborate with the Creative Director to develop campaign concepts, messaging, creative direction, and integrated marketing strategies.
• Work with the Creative Project Coordinator to establish priorities, schedules, deliverables, approvals, and campaign workflows.
• Partner with the Web Designer and Developer on landing pages, website content, SEO implementation, user experience, conversion tracking, and performance improvements.
• Clearly communicate campaign goals, audience insights, content requirements, and performance findings to the internal team and clients.
• Contribute ideas, expertise, and recommendations while respecting the experience and responsibilities of each team member.
• Participate as an integral member of the team from initial strategy through creative development, execution, measurement, and optimization.
• Assess audiences, services, competitors, opportunities, and existing marketing performance.
• Develop practical quarterly and campaign-specific marketing plans for 1-Stop Design Shop and client accounts.
• Turn business goals into integrated campaigns across email, social media, paid media, websites, direct mail, print advertising, events, and promotional marketing.
• Identify campaign goals, audiences, messages, offers, channels, schedules, budgets, and performance measures.

Requirements

• 4 or more years of hands-on experience in integrated marketing, preferably in an agency, small-business, or multi-client environment.
• Demonstrated ability to plan and execute campaigns from initial strategy through creative production, launch, measurement, and improvement.
• Hands-on experience with RankMath, GA4, GSC, and GTM, including the ability to establish meaningful conversion tracking and work with the Web Development team to verify that analytics are configured correctly.
• Strong copywriting and editing skills, with the ability to write clearly and persuasively without relying on others to supply the thinking.
• A strong portfolio containing both digital and print work.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Experience with social media management, email marketing, paid advertising, analytics, and campaign reporting.
• A sound understanding of branding, typography, visual hierarchy, print production, and how creative choices support marketing goals.
• The ability to follow established brand standards while developing original, audience-appropriate ideas.
• Excellent organizational skills and the ability to manage multiple brands, projects, and deadlines.

Preferred

• Experience working with local and regional businesses.
• Familiarity with WordPress and Elementor content updates.
• Experience with marketing automation, CRM systems, short-form video, or photography.
• Experience connecting campaign activity to leads, proposals, and revenue.

Benefits

• Health insurance
• Paid time off
• 401(k)
• Employee discounts