Marketing Manager

Responsibilities

• CRM and pipeline
• Own HubSpot, including data quality, lifecycle stages, lists, lead scoring, and campaign tracking.
• Build and improve nurture journeys, email flows, and newsletters that turn contacts into sales conversations.
• Agree the handover of marketing qualified leads with Sales, ensuring warm leads are followed up quickly.
• Report on pipeline and revenue generated or influenced by marketing, and use it to decide where time and budget go.
• Campaigns and events
• Deliver our flagship hero campaigns end to end, including eBooks, virtual events, and the in-person event that closes each campaign.
• Plan client, prospect, and partner events and trade shows with the Director of Marketing, owning the journey from invite to follow-up.
• Build joint marketing activity with technology partners.
• PR, awards and content

Requirements

• Solid experience across B2B marketing, ideally in an agency or services business.
• Hands-on experience owning a CRM, ideally HubSpot, including workflows, lead scoring, and pipeline reporting.
• A track record of building lead nurture programmes that turn contacts into pipeline.
• Experience planning and delivering events as part of integrated campaigns.
• Strong writing skills and an eye for brand consistency.
• Comfortable working across multiple channels simultaneously and prioritising by commercial impact.
• Confident briefing designers and freelancers, and managing stakeholders and suppliers.
• HubSpot certifications, or experience setting up or rebuilding a HubSpot instance.
• Experience in PR, media relations, or awards entries.
• Experience with PPC, SEO, Google Analytics, a CMS, or Canva.

Preferred

• HubSpot certifications, or experience setting up or rebuilding a HubSpot instance.
• Experience in PR, media relations, or awards entries.
• Experience with PPC, SEO, Google Analytics, a CMS, or Canva.