Marketing Manager

Responsibilities

• Develop and deliver integrated marketing plans and campaigns aligned with organisational priorities, audience needs and commercial goals.
• Own and improve external digital channels, including the website, email marketing, newsletters and social media.
• Lead HubSpot campaign delivery, database segmentation, automation, lead management, reporting and continuous improvement.
• Protect and strengthen the UK Agri-Tech Centre brand and sub-brands, ensuring consistent use across all external touchpoints.
• Set budgets, KPIs and reporting for marketing activity; monitor spend, performance and return, and recommend improvements.
• Lead the Marketing Coordinator and Content Creator, manage agencies and suppliers, and work closely with programme, engagement and commercial teams.

Requirements

• Strong experience in a marketing management role, with evidence of planning and delivering successful multi-channel campaigns.
• Hands-on experience of HubSpot or a comparable CRM and marketing automation platform, including segmentation, workflows and reporting.
• Experience managing websites, email marketing, newsletters, social media and digital content, with sound knowledge of SEO and analytics.
• Strong analytical skills and experience setting KPIs, managing budgets, evaluating performance and turning data into practical action.