Responsibilities

• UK and European Market Growth Strategy
• Develop and execute local marketing strategies to increase brand awareness, lead generation, and booking conversion within the UK and European market.
• Identify new user acquisition opportunities through both online and offline channels to expand UK domestic and European market.
• Support seasonal campaigns including: intake campaigns, accommodation launches, university open days, welcome events, graduation season activities etc.
• Social Media & Content Operations
• Supervise localised content production across platforms including TikTok, Instagram UK accounts, Rednote, YouTube
• Hands-on execution to ensure consistent publishing schedules and content quality standards.
• Guide the team in creating: short-form videos, student interviews, student lifestyle content, property showcases, live streaming sessions
• Offline Events
• Lead planning and execution of UK and Europe based offline activations including: student accommodation events, university road show, app registration events etc.

Requirements

• 4-7 years experience in marketing communication industry.
• Experience in social media operations and content-driven growth.
• Comfortable working in a fast-paced and target-driven environment.
• Strong communication and stakeholder management abilities.
• Previous experience managing a team or supervising junior staff preferred.

Preferred

• Experience with TikTok, Instagram, Meta Ads, or influencer campaigns.
• Experience organising offline events or student/community activations.
• Ability to analyse performance data and optimise campaign effectiveness.
• Experience in student accommodation, education, marketplace platforms is preferred.