Marketing Manager

Responsibilities

• Lead and develop the marketing team
• Line manage and develop the digital team through objectives, regular one-to-ones and performance reviews.
• Lead the graphic design function, briefing internal designers and managing external partners.
• Allocate workloads, set quality standards and ensure timely, on-brand delivery.
• Build a positive team culture and represent marketing across the business.
• Grow existing customer relationships
• Work with sales and account management to develop customer communications plans.
• Plan targeted email and organic social activity to strengthen relationships, encourage repeat business and increase customer value.
• Develop audience segmentation based on customer sectors, interests and relationships.
• Align marketing activity with commercial priorities.

Requirements

• Proven experience managing and developing a team, ideally across digital and creative disciplines.
• Experience managing external agencies, freelancers or design partners.
• Experience leading marketing communications from planning through to delivery.
• Excellent written and verbal communication skills.
• A commercial mindset and understanding of how marketing drives retention, growth and sales.
• Strong knowledge of organic social, email marketing and audience segmentation.
• Experience using HubSpot, including reporting.
• Excellent organisation and project management skills.
• Confidence using and managing SharePoint.
• We are keen to consider candidates for either a 4 or 5 day week, with 1 day a week working from home on successfully completing the probation and training period.

Benefits

• Profit Share
• Personal Development Program (including Company Funded Training)
• Company Pension
• Employee Discounts Platform
• Employee Assistance Programme
• Free Parking