Marketing Manager

Responsibilities

• Develop integrated, data-informed marketing strategies that drives ticket sales, attracts new audiences, supports retention, and delivers on agreed objectives.
• Oversee end-to-end delivery of marketing campaigns, working across all media ensuring campaigns are aligned, coordinated, and delivered on time with the necessary approvals and stakeholder input.
• Work closely with and provide guidance and support to all Marketing Officers and Assistants across the Marketing team.
• Use data, insight and digital analytics to monitor performance, evaluate outcomes, and continually optimise campaign effectiveness and audience impact.

Requirements

• Demonstrable experience in developing and delivering successful marketing campaigns within the arts and entertainment sector.
• Demonstrable knowledge of digital marketing tools and analytics platforms, including GA4, CRM systems, particularly Tessitura, with the ability to translate insights into actionable marketing strategies.
• Experience working with media agencies and creative studios, including briefing, evaluation, and performance management.
• Demonstrable copywriting and editing skills, with a keen eye for detail, tone of voice, storytelling and brand consistency.
• Proven experience of managing budgets and delivering cost-effective, ROI-driven campaigns

Benefits

• A min 5% pension contribution (going up to 9% depending on employee contribution), from day 1 of employment
• 28 days annual leave, plus bank holidays
• Hybrid working model
• Enhanced sick pay
• Enhanced family leave benefits
• Up to 30% discounts at onsite retail, food and beverage vendors
• Staff ticket offers for SC events
• Free entry to Hayward Gallery
• Free/discounted entry with other reciprocal organisations
• Free staff yoga