Responsibilities

• Lead SEND marketing strategies to drive growth, customer penetration and market share.
• Champion the SEND brand proposition and consistent messaging across all channels.
• Plan and deliver integrated, multi-channel campaigns across digital, content, events and partnerships.
• Drive demand generation aligned to growth targets, including targeted activity for priority MATs.
• Build SEND authority through engagement with practitioners, influencers, clinical advisors and sector partners.
• Strengthen SEND visibility and discoverability across digital and ecommerce channels.
• Collaborate cross-functionally to align marketing activity with customer needs and commercial priorities.
• Use market and customer insight to inform strategy and identify growth opportunities.
• Manage budgets, track performance and optimise return on investment.
• Build strong relationships with schools, MATs, SENCOs and key sector stakeholders.

Requirements

• Degree in Marketing, Communications or a related field.
• Proven experience in a Marketing Manager or Senior Marketing Manager role, with demonstrable success in driving growth and customer engagement.
• SEND, inclusion or MAT-sector understanding.
• Experience managing integrated campaigns across digital and offline channels.
• Understanding of content-led SEO, authority-building and ecommerce demand generation.
• Experience of budget management and tracking.
• Understanding of performance tracking and data attribution models across core marketing channels.
• Great communicator, confident in building strong relationships with stakeholders.
• Strong project management and time management skills, with the ability to work to tight deadlines.
• Driven, with the ability to work under own initiative, with an eye for detail.

Nice to Have

• Experience within education, public sector or specialist B2B sectors desirable.
• Experience working across international or multi-market activity.