Marketing Manager

Responsibilities

• Working across a wide range of channels including social media, mailers, website, press releases, magazines and local engagement through leaflets and posters.
• Conduct or commission research to understand audiences, competitors and market trends, applying insights to campaigns.
• Work closely with events team to plan and execute marketing campaigns for weddings and events, ensuring consistent messaging & engagement.
• Produce, edit and publish engaging written and visual content, including social posts, newsletters, blogs, press releases, photography and video assets.
• Collaborate with cookery tutors, chefs and other experts to create engaging films and photographic content for digital and offline channels.
• Lead the social media presence, driving interaction and cultivating growth across various platforms with a clear development of a social media calendar and campaign.
• Collaborate with the sales team to generate content for posts and advertising.
• Cultivate and maintain a strong, positive public image for River Cottage by ensuring brand consistency across all communication channels, materials.
• Monitor and report on marketing performance metrics.
• Manage marketing budgets, ensuring effective allocation of resources.

Requirements

• A hard-working self-starter, experienced in all areas of marketing both traditional and digital.
• Experience managing websites in a sales / retail focused business.
• Experience of running online ads, social media campaigns, affiliate marketing and up to date with the latest online trends and developments
• A creative outlook with demonstrable skills of creating content for online channels.
• Good copy writing and proof-reading skills and an eye for detail.
• An understanding of the River Cottage philosophy and the range of products on offer
• A relevant degree together with 3-5 years’ work experience

Benefits

• Delicious meals and coffee when working on site.
• Staff discount for our restaurants and events, which you can use for friends and family, as well as two cookery courses a year for yourself.