Responsibilities

• Academy marketing strategy and planning
• Lead the annual Quilter Academy marketing strategy and turn growth priorities into clear quarterly plans. Understand the needs of key recruits to the Academy, including career changers, graduates, financial-services professionals and partner audiences. Use this insight to shape the proposition, messages, customer journeys and channel plans.
• Integrated campaign development and deployment
• Plan, deliver and improve Academy campaigns across paid search, social media, email, the website, content, partnerships and events. Lead campaign briefs, audience targeting, creative development, media plans, landing pages and lead-nurture activity. Work with internal teams and agencies to deliver high-quality campaigns on time and with the right approvals.
• Adviser recruitment marketing oversight
• Provide strategic support and oversight for adviser recruitment marketing, making sure it supports the Academy strategy and wider advice growth plans. Work closely with the Senior Campaign Manager – Recruitment to agree target audiences, campaign priorities, candidate communications, handover points and measures of success. Use recruitment feedback and conversion data to improve lead quality and the candidate journey. The Recruitment team will retain ownership of candidate management, assessment and recruitment decisions, with day-to-day activity supported by the appropriate resource.
• Mergers and acquisitions support
• Support marketing activity relating to mergers and acquisitions opportunities, working with the M&A team to raise awareness of Quilter’s acquisition proposition, develop and maintain collateral, and support events.
• Digital marketing and customer journey optimisation
• Lead the Academy’s digital marketing plans, working with Digital, media, content and data teams. Oversee paid media, search, social media, website content, landing pages, analytics and tracking. Use performance data to improve lead quality, remove barriers and help more applicants progress through the journey.

Preferred

• Strategic and audience focused: Turn business goals and audience insight into focused marketing plans.
• Commercially aware: Manage budgets confidently and focus spend on activity that delivers the best value.
• Digital marketing knowledge: Understand digital channels, customer journeys and analytics, and use them to improve results.
• Curious and insight led: Ask good questions and use evidence to understand candidate needs, motivations and barriers.
• Organised and thorough: Manage campaigns, budgets, approvals and deadlines accurately and at pace.
• Collaborative and partnership focused: Be a proactive team player who listens, shares knowledge and supports colleagues. Build strong relationships across teams and with partners, and bring people together behind a shared plan.
• Clear and confident communicator: Explain information clearly, make sound recommendations and work confidently with senior stakeholders.
• Focused on improvement: Test, learn and improve campaigns, customer journeys and ways of working.
• Customer focused: Use customer and candidate insight to improve communications, remove barriers and create a clear, supportive journey into the Academy and an adviser career.

Benefits

• Holiday: 182 hours (26 days)
• Quilter Incentive Scheme: All employees are eligible to participate in incentive scheme, to incentivise business performance and their contribution.
• Pension Scheme: A non-contributory company pension scheme that can be boosted through personal contributions.
• Private Medical Insurance: Single cover as standard with options to increase cover to include your partner or children.
• Life Assurance: 4x your salary.
• Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence.
• Healthcare Cash Plan: Jersey employees only
• In addition to our core benefits, we offer a range of flexible benefits to UK employees that you can choose from and pay for conveniently via a salary deduction.