Responsibilities

• Executing on messaging/marketing for audience conversion with support from the Marketing Director (copywriting, email marketing, website UX, third-party associations/barters/media brands, advocacy marketing, PR, etc.)
• Working with the internal design team to ensure all marketing communications on all platforms are in alignment with brand positioning.
• Working with the COE (Centre of Excellence) performance marketing team to achieve best practice marketing.
• Producing data analysis of marketing campaigns for strategic growth of events, conferences and award programs, including benchmarking for attendees and revenues.
• Working with the Marketing Director on campaign schedules and plans, including collaborating with content and production to align campaign milestones.
• Working with the sales team by providing appropriate tools, materials and presentations that help them meet their sales objectives, including supporting the sales team with projects, programs, sponsorships and email campaigns.
• Aiding sales retention and audience engagement through supporting the fulfillment of sponsor contracts.
• Traveling and attending events and/or meetings as required.

Requirements

• Bachelor’s degree in marketing or equivalent experience.
• Minimum 3–5 years of B2B marketing experience, ideally in the events and media space.
• Proven project management and excellent time management skills are required.
• Quick learner of new technologies, tools and processes, with the ability to thrive in a dynamic, fast-paced, high-growth work environment while managing numerous projects under tight deadlines.
• Strong analytical and communication skills.
• Preferred experience in HTML, Adobe Photoshop and marketing automation software or email service providers.
• Strong knowledge of the entire Microsoft Office Suite, specifically Excel.

Preferred

• Experience marketing and building databases for new event launches and geo-adaptations preferred.

Benefits

• Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills.
• FitOn Health, access to a leading digital wellness platform
• Mission-driven culture with an enthusiastic, professional team
• Work-Life Balance
• Flexible Work Schedule