Responsibilities

• Brand Marketing
• Partner closely with distributor partners across Europe to refine and execute annual marketing strategies in key markets that align to the brand equity and overarching growth strategy for our international brand portfolio.
• Support the Marketing Manager in developing and executing seasonal photoshoots that bring our brands and products to life and speak to our core and aspirational consumer segments.
• Work with our internal creative team and third-party agencies to develop inspiring creative brand work for Rocky Brands (covering aspects such as POS/product marketing/print & digital advertising).
• Work in partnership with Marketing Manager to proactively seek, develop and identify brand ambassadors across Europe to tell powerful stories in respective industries, Agriculture, Hunt and Commercial Fishing.
• Report and analyze campaign results with the appropriate metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand sentiment, and distributor results.
• Support the development and execution of a clearly defined consumer acquisition strategy that supports business growth, drives awareness, and builds a loyal customer base across Europe.
• Feed into the development and maintenance of the brand sponsorship programs across Europe.
• Go-To-Market
• Support the GTM process, build and coordinate the marketing tool kit for our portfolio of footwear brands and support activation of required meetings.

Requirements

• Bachelor’s degree (Preference in Marketing/Analytics/Business Management/Communications) or equivalent experience required.
• A minimum of 2 years of brand marketing experience.
• Strong interpersonal relationship skills required.
• Effective and action-oriented collaboration skills with external distributors required.
• Solid written communication skills and demonstrated comfort level with public speaking.
• Proven track record for developing and executing new initiatives and campaigns.
• Strong ability to multi-task and priorities projects.
• Comfortable in fast-changing, fast paced environment with tight deadlines.
• Strong Microsoft Office Suite skills (Word, Excel, PowerPoint, Outlook)
• Ability to travel for 20% of working week (international will be required)