Marketing Manager

Responsibilities

• Lead local strategy by translating International and Regional priorities into clear, International commercialisation excellence (ICE)-aligned plans that drive growth, market share, and patient impact.
• Set direction for brand strategy, content, and campaign execution across the portfolio, ensuring prioritization, quality, and alignment with ICE standards.
• Lead, coach, and develop the local marketing team, building strong capabilities, accountability, and an inclusive high-performance culture.
• Drive performance management through regular review of results, execution quality, and insights, translating outcomes into concrete actions and resource reprioritization.
• Develop and optimize marketing mix investment models for prioritized customer segments, leveraging advanced insights and digital/GenAI-enabled solutions.
• Design and orchestrate omnichannel customer and patient journeys, including patient activation strategies, services, and PSP execution in line with International guidance.
• Ensure high-quality omnichannel delivery by integrating campaigns, channels, and touchpoints across brands, with a strong focus on execution excellence and impact.
• Lead brand and product launch strategies, ensuring launch readiness, governance, and effective cross-functional follow-up.
• Enable strong cross-functional collaboration with Sales, Medical, Value & Access, and other partners to ensure coherent, customer-centric execution.
• Ensure compliance with Novartis policies, SOPs, industry codes, and ethical standards, including governance, tracking, and best-practice sharing.

Requirements

• Significant experience in pharmaceutical marketing ideally from within another pharmaceutical company (and customer engagement or brand management).
• UK Pharma experience and an understanding of the UK healthcare system is highly desirable
• Strong understanding of pharmaceutical markets, customers, and healthcare systems.
• Proven experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated omnichannel marketing and digital engagement capability.
• Strong financial acumen, including budget management and ROI assessment.
• Proven cross-functional leadership, stakeholder management, and collaboration skills.
• Strong strategic, analytical, and data-driven mindset with the ability to manage complexity and incorporate digital/AI tools.
• University degree in life sciences, marketing, business, or related field;

Preferred

• Asset Management
• Commercial Excellence
• Cross-Functional Collaboration
• Influencing Skills
• Leadership
• Operational Excellence
• Product Lifecycle Management (PLM)
• Product Marketing
• Stakeholder Engagement
• Stakeholder Management