Responsibilities

• Developing and delivering ambitious marketing strategies that increase visitor numbers, grow revenue and support the Zoo's commercial objectives.
• Taking ownership of marketing campaigns across admissions, memberships, events, retail, visitor experiences, fundraising and education.
• Identifying new audiences and opportunities to grow the Zoo's reach, reputation and commercial performance.
• Leading the Zoo's social media strategy, creating engaging content while ensuring comments, reviews, enquiries and direct messages are monitored and responded to promptly and professionally.
• Creating high-quality photography, video and written content that showcases our animals, conservation work, visitor experiences and events.
• Planning and delivering integrated campaigns across digital, print, email, PR, advertising and outdoor media.
• Managing the Zoo's website and digital presence, ensuring content is accurate, engaging and optimised to convert visitors.
• Monitoring campaign performance, analysing data and using insight to improve marketing effectiveness and return on investment.
• Managing external agencies, suppliers and partners to maximise campaign performance and value for money.
• Building strong relationships with local and national media, tourism partners, influencers and community organisations.

Requirements

• Experience planning and delivering successful multi-channel marketing campaigns.
• Strong knowledge of digital marketing, social media and audience engagement.
• Excellent copywriting, communication and storytelling skills.
• Experience managing websites, email marketing and digital advertising.
• Confidence using analytics and marketing data to inform decisions.
• Experience managing external agencies or suppliers.
• Strong organisational skills with the ability to manage multiple priorities.
• A proactive, creative and collaborative approach.
• Experience using digital tools, including AI, to support marketing activity.
• A passion for creating exceptional visitor experiences and supporting wildlife conservation.

Benefits

• Pension Scheme
• 28 days' annual leave (including bank holidays), increasing to 33 days after five years' service.
• Enhanced company sick pay following qualifying service.
• Flexible working arrangements where operationally possible.
• Free admission to the Zoo for your immediate family.
• Complimentary admission to BIAZA member zoos across the UK and Ireland.
• Staff discounts across Zoo retail, catering and visitor experiences.
• Discounted gym membership.
• Employee Assistance Programme (EAP).
• Free on-site parking.