Marketing Manager - Kaplan Living

Responsibilities

• Personally plan, execute and optimise integrated marketing activity for Kaplan Living, aligned to Product and customer experience strategy.
• Drive demand through direct ownership of campaigns, content briefs, local activations and events.
• Collaborate with accommodation, product and recruitment stakeholders to ensure Kaplan Living is effectively integrated into the wider student journey and institutional proposition.
• Work closely day to day with recruitment teams, in residence operational teams to ensure marketing activity is practical and operationally aligned.
• Lead delivery of campaigns, events and content programmes, remaining actively involved from brief through execution and optimisation.
• Produce clear briefs, review outputs, and coordinate Content, Campaign, Social, Digital and Events colleagues to deliver joined up activity.

Requirements

• Proven experience in a hands on marketing role delivering integrated campaigns and local activation.
• Strong campaign execution capability, including events and on the ground marketing activity.
• Experience working closely with recruitment, operations or service delivery teams.
• Ability to brief, manage and quality check work across multiple marketing disciplines.
• High level of operational awareness and ownership mindset.
• Strong performance tracking and optimisation skills, with confidence in making data led adjustments in real time.
• Accountable for translating market and customer experience strategy into effective, locally relevant marketing activity that supports recruitment and in residence operational needs.

Benefits

• 28 days annual leave
• Big discounts on Kaplan courses for you and your family
• 24/7 confidential helpline providing counselling and other support services
• Company pension contributions
• Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels
• Medicash Health Cash Plan