Marketing Manager

Responsibilities

• Marketing Strategy & Demand Generation
• - Develop and deliver marketing plans aligned with our commercial priorities, target sectors and revenue goals.
• - Run integrated campaigns across Salesforce, MuleSoft, Agentforce and our wider services to generate qualified opportunities.
• - Work with Sales on target accounts, account-based marketing (ABM), lead nurturing and pipeline development.
• - Measure marketing's contribution to lead generation, opportunity progression and revenue.
• Content, Brand & Digital Marketing
• - Own our content strategy, creating engaging case studies, articles, social content, email campaigns and sales collateral.
• - Turn technical expertise and customer successes into compelling, outcome-led stories and thought leadership, including supporting senior leaders and subject matter experts.
• - Manage and optimise our website through HubSpot CMS, including independently building, editing and publishing pages.
• - Oversee SEO/GEO, LinkedIn and other digital channels, while identifying opportunities for PR, awards and industry recognition.

Requirements

• B2B marketing experience: At least 4–5 years' experience, ideally within a technology consultancy, SaaS business, systems integrator or professional services organisation.
• Commercial thinking: Experience delivering campaigns that generate measurable business opportunities and an understanding of pipeline and revenue.
• Strong storytelling skills: Excellent written and spoken English, with the ability to make often tricky and techy subjects engaging and accessible.
• Hands-on digital expertise: Experience with HubSpot or comparable platforms, including marketing automation
• Organisation and ownership: Strong project management skills, attention to detail and the ability to juggle multiple priorities independently.
• An analytical mindset: Confidence interpreting marketing performance and using insights to make improvements.
• A collaborative approach: Comfortable working with senior stakeholders, technical teams and external partners, with the initiative to share ideas and recommend new approaches.

Preferred

• Experience marketing Salesforce, MuleSoft, AI, cloud or enterprise integration services.
• Familiarity with the Salesforce partner ecosystem and partner-led marketing.
• Knowledge of UK public sector markets, particularly policing, healthcare or transport.
• Experience with ABM and enterprise sales campaigns.
• Experience organising B2B events, webinars or industry roundtables.
• Familiarity with public sector procurement and longer, relationship-led sales cycles.

Benefits

• Private medical insurance through Vitality Health.
• Company incentive scheme linked to individual and company performance.
• 25 days' annual leave + UK bank holidays, with the option to buy or sell additional leave.
• Company pension scheme with a minimum 5% employer contribution, matched up to 7%.
• Access to the Octopus Electric Vehicle Scheme.
• Ongoing support for your professional development.
• Flexible working arrangements, with in-person attendance required for quarterly company meetings.