Marketing Manager

Responsibilities

• Develop and deliver integrated marketing strategies across an assigned portfolio of conferences, awards and forums, aligned to audience, brand and commercial objectives.
• Plan and manage multi-channel marketing campaigns across email, social media, websites, digital advertising, partnerships and other relevant channels.
• Work with the Senior Marketing Manager to establish campaign objectives, priorities and plans for the assigned events portfolio.
• Take ownership of campaign performance, using audience data, reporting and insight to identify opportunities for optimisation and growth.
• Work closely with Commercial teams to support delegate acquisition, sponsorship and partnership opportunities, ensuring marketing activity aligns with revenue objectives.
• Manage event marketing budgets and expenditure, ensuring activity is delivered effectively and within agreed financial parameters.
• Oversee the creation and delivery of engaging marketing content across email, social media, websites, digital advertising and other promotional channels.
• Ensure customer marketing databases are effectively maintained and used to support audience segmentation, targeting and campaign performance.
• Oversee the creation and maintenance of event websites and landing pages, ensuring content is accurate, engaging and optimised for conversion.
• Build and maintain strong relationships with internal stakeholders across Commercial, Editorial, Events, Design, Data, Production and Brand teams.

Requirements

• Knowledge, Skills & Experience
• Knowledge
• Strong knowledge of marketing principles and integrated campaign delivery.
• Strong understanding of digital marketing channels, including email, social media and digital advertising.
• Good understanding of audience segmentation, customer data and campaign performance analysis.
• Understanding of event marketing and the B2B media, publishing or events environment.
• Good understanding of content management systems, websites and digital marketing platforms.
• Understanding of GDPR and responsible use of customer marketing data.
• Commercial awareness and an understanding of how marketing activity contributes to audience and revenue objectives.
• Skills

Benefits

• Our benefits include:
• Our Company benefits:
• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.