Responsibilities

• Go-To-Market Strategy & Product Development
• Develop and deliver go-to-market strategies for new editorial products, services, brands and audience propositions across the Campaign portfolio.
• Create and execute integrated launch plans that build awareness, generate demand and support commercial objectives.
• Work closely with the Head of Innovation and Senior Editorial Reporter to translate new product concepts into successful market launches.
• Support the development, positioning and ongoing evolution of new products to ensure they meet audience needs and align with Campaign's strategic priorities.
• Audience Growth & Market Performance
• Build and grow engaged audiences through targeted, multi-channel marketing campaigns across email, social media, paid media, digital content, audio, video and live events.
• Use audience insight, market research and performance data to identify growth opportunities, develop audience personas and optimise marketing activity.
• Monitor, analyse and report on campaign performance, using data to improve ROI, engagement and future product launches.
• Develop audience acquisition, engagement and retention strategies to support the long-term growth of new products and services.

Requirements

• Strong understanding of B2B marketing, audience acquisition and brand development.
• Knowledge of go-to-market strategies and new product launch methodologies.
• Understanding of digital marketing channels, including email marketing, social media, paid media and content marketing.
• Knowledge of audience segmentation, customer journeys and lifecycle marketing.
• Understanding of marketing analytics, campaign performance metrics and ROI measurement.
• Knowledge of CRM systems, marketing automation platforms and digital marketing technologies.
• Awareness of relevant legislation, compliance requirements and marketing best practice.
• Excellent marketing planning and campaign management skills, with the ability to develop and execute successful go-to-market strategies.
• Strong copywriting and communication skills, with the ability to produce engaging content that reflects Campaign's premium brand.
• Strong analytical skills, with the ability to interpret data, identify trends and optimise campaign performance.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more