Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads
• Build and customize segmented campaigns at scale, tailoring messaging and custom content to different audience clusters rather than running one-size-fits-all sends
• Execute account-based marketing motions at both 1:few and 1:many scale
• Coordinate with the marketing automation team on campaign builds and sequencing
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing
• Contribute to content strategy across the team’s campaigns
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms
• Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Experience in B2B campaign marketing, demand generation, or related roles
• Experience building segmented, personalized campaigns at scale
• Experience working with a marketing automation team to plan and execute campaigns
• Demonstrated ability to own a channel or campaign end to end
• Strong writing and content instincts, with sound judgment on aligning execution to strategy

Preferred

• Experience executing account-based marketing (ABM), particularly at 1:few or 1:many scale
• Experience in academic publishing, research, EdTech, or another B2B subscription/institutional-sales environment
• Familiarity with Salesforce or a similar CRM as it relates to campaign tracking
• Experience building landing pages or digital ad creative directly and writing briefs about them
• Demonstrated curiosity and self-directed problem-solving, comfortable finding answers without a defined playbook

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development.
• Through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.