Responsibilities

• Own campaign strategy execution across multiple concurrent programs, translating high-level priorities into build plans with minimal step-by-step direction
• Build and deploy campaigns end to end: briefs, copy, content, and assets across email, landing pages, and digital ads
• Build and customize segmented campaigns at scale, tailoring messaging and custom content to different audience clusters rather than running one-size-fits-all sends
• Execute account-based marketing motions at both 1:few and 1:many scale
• Coordinate with the marketing automation team on campaign builds and sequencing
• Partner with segmentation and marketing operations on targeting, personalization, and deployment sequencing
• Contribute to content strategy across the team's campaigns
• Apply working knowledge of paid digital channels, landing page optimization, and campaign analytics platforms
• Track campaign performance against defined metrics and run post-campaign analysis, turning findings into recommendations for the next cycle

Requirements

• Bachelor's degree in Marketing, Business, or related field
• Experience in B2B campaign marketing, demand generation, or related roles
• Experience building segmented, personalized campaigns at scale
• Experience working with a marketing automation team to plan and execute campaigns
• Demonstrated ability to own a channel or campaign end to end
• Strong writing and content instincts, with sound judgment on aligning execution to strategy

Preferred

• Experience executing account-based marketing (ABM), particularly at 1:few or 1:many scale
• Experience in academic publishing, research, EdTech, or another B2B subscription/institutional-sales environment
• Familiarity with Salesforce or a similar CRM as it relates to campaign tracking
• Experience building landing pages or digital ad creative directly and writing briefs about them
• Demonstrated curiosity and self-directed problem-solving, comfortable finding answers without a defined playbook

Benefits

• Meeting-free Friday afternoons allowing more time for heads down work and professional development
• Through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package
• The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain
• It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies