Marketing Manager (Full-time, Permanent)

Responsibilities

• Own and deliver targeted marketing plans for your product area, working closely with the Head of Marketing and key stakeholders. Drive joined-up, multi-channel activity across the full customer journey.
• Insight & planning
• - Conduct market, customer, and competitor research
• - Turn insights into clear, actionable strategies
• - Develop targeted B2B and B2C marcomms and messaging
• Campaigns & content
• - Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO)
• - Create engaging, customer-focused content across channels
• - Ensure messaging is clear, consistent, and culturally relevant
• Performance

Requirements

• - Relevant marketing qualification or degree
• - Proven experience delivering marketing campaigns with measurable commercial outcomes
• - Strong understanding of digital and social media channels
• - Analytical, customer-focused, with insight into buyer behaviour
• - Knowledge of user journeys across multiple channels
• - Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar)
• - Understanding of B2B and B2C marketing approaches
• - Exposure to PPC, SEO or paid media
• - Design skills (Adobe or Canva)
• - Strong visual awareness

Preferred

• - Clear communication and copywriting skills
• - Strong organisation and time management
• - Proactive, can-do attitude
• - Collaborative team player
• - Interest in international audiences or education
• - Additional language skills

Benefits

• - 🌍 Work in a reputable international organisation with global impact
• - 🕒 Flexible working approach
• - 🌿 30 days annual leave + 8 bank holidays
• - 📈 Opportunity to grow your specialism and broaden your marketing expertise
• - 🤝 Collaborative, supportive, and purpose-driven culture
• - 📌 Enjoy working from our Covent Garden office in the heart of Central London
• - 🚀 Great perks: Free language courses, Perks at Work, EAP, Eye Tests, Health Cash plan, Cycle to work scheme and access to the IH London staff portal