Marketing Manager – fixed-term maternity cover

Responsibilities

• Develop and deliver the marketing strategy setting short, mid and long-term objectives
• Coordinate our marketing and PR activity, keeping our brand and messaging consistent
• Write and edit engaging copy for our website, social channels, emails, brochures, case studies and other communications
• Oversee and manage the marketing budget
• Plan and manage content for our Facebook, Instagram and LinkedIn channels.
• Project manage any tradeshows, exhibitions or fairs
• Create engaging email marketing campaigns using Hubspot and Apollo.io
• Work with clients to develop case studies, and arrange professional photography and videography
• Manage our external SEO and PPC agencies, review their work on improving TouchWood’s visibility and reach across search engines and AI-powered search tools, and use Google Analytics and other reporting tools to understand performance
• Review and proofread client proposals and other materials, making sure they’re clear, accurate and well presented

Requirements

• Proven experience in a marketing management role, with strong project management skills
• Excellent writing and communication skills, with a good eye for detail.
• Skilled and confident communicator, with excellent stakeholder management skills
• Demonstrable ability to multi-task and adhere to deadlines
• Creative eye – you know what looks right and what doesn’t!
• A good understanding of effective social media marketing
• Highly organised with the ability to effectively prioritise own workload
• Experience using a CRM such as HubSpot, analytics tools such as Google Analytics 4, and a website CMS such as WordPress.
• Excellent knowledge of MS Office
• Ability to confidently liaise with stakeholders in a friendly, professional manner

Preferred

• Experience in Adobe Creative Suite, particularly InDesign
• Experience in photo and video editing
• A qualification in marketing is a strong advantage

Benefits

• Casual dress
• Company events
• Cycle to work scheme
• Free parking