Marketing Manager

Responsibilities

• Develop and deliver proactive marketing campaigns, alongside the Head of Marketing & Communications that support Equans growth priorities across selected sectors, services, propositions and client groups.
• Translate business objectives into clear campaign briefs, audience plans, propositions, messages, channel plans and measurable activity.
• Manage planned growth marketing activity where the requirement includes longer-term audience development, targeted email activity, digital engagement, in-person and online engagement, account-based activity or nurture campaigns.
• Work with business development and operational stakeholders to understand target markets, client challenges, commercial priorities and upcoming opportunities.
• Develop a strong understanding of target audiences, buying groups, customer challenges and sector-specific drivers.
• Work with SMEs, BD teams and operational leads to shape clear narratives and campaign messages.
• Plan and manage integrated marketing campaigns across selected channels, including email, LinkedIn, website, landing pages, paid digital, content, events, roundtables, webinars and agency-supported activity.
• Coordinate campaign activity with colleagues across external communications, brand and digital, creative design, events and content to ensure work is joined up and delivered to a high standard.
• Ensure event activity supports wider campaign objectives and business priorities.
• Measure event participation, engagement and outcomes and use insight to improve future activity.

Requirements

• An ability to build effective working relationships with business development, commercial, operational, strategy and divisional stakeholders.
• Proven stakeholder management experience
• Influence without relying on formal authority, working collaboratively across a peer team and wider matrix organisation.
• Strong B2B marketing experience, ideally in a complex environment.
• Experience developing and delivering integrated marketing campaigns linked to business growth, client engagement, lead generation or pipeline development.
• Strong understanding of audience planning, proposition development, messaging, segmentation and campaign journeys.
• Experience working with BD or sales teams to support commercial priorities, opportunity development or account-based activity.
• Strong written communication skills, with the ability to turn complex information into clear, audience-led marketing content.
• Good understanding of digital marketing channels, including LinkedIn, website content, landing pages, paid social, email and campaign reporting.
• A practical understanding of how marketing supports growth, including awareness, engagement, lead nurturing, meetings, pipeline influence and relationship development.

Benefits

• 25 days annual leave (+ public holidays)
• Life Cover equivalent to 2x times annual salary
• Employee discount shopping schemes on major brands and retailers
• Gym membership discounts
• Cycle to work scheme
• Holiday purchase scheme
• 2 corporate social responsibility days per year
• Broad range of learning opportunities, such as professional qualifications, collective/individual training, and personalized support programmes
• Attractive Employee Referral Rewards Scheme
• Access to our growing employee networks including AccessAbility (representing those with physical and mental disabilities), Encompass (representing the LGBTQ+ community), RISE (representing people from ethnic backgrounds), WOMEN TOGETHER (representing women in Equans), Working Parents, and Young Professionals.