Marketing Manager, EFL UK

Responsibilities

• Sales Enablement – Be the owner of the product truth and deliver the Adult English, Juniors, and Year-Round Group sales enablement activities and marketing materials, ensuring effective communications and accurate and up-to-date content:
• Lead the annual design, development, print production and delivery of digital and sales toolkits for the UK schools and programmes
• Create new collateral as requests come in throughout the year, managing deadlines effectively and creating content items and/or partnering with the central design team for support
• Ensure collateral, merchandise and toolkits are high-quality, on brand and adapted to specific audiences
• Content development - Regularly produce content that promotes student success and interesting events happening across the division
• Events & webinars – Support events, conferences, and webinars, ensure ongoing enhancements by tracking key performance metrics
• Email marketing - Create and execute quality email marketing campaigns to nurture and convert prospective agents and students
• Content marketing – Together with the North America and Australian marketing colleagues and the social media team, develop a social media content calendar and monthly agent newsletters highlighting key selling points of owned UK products.
• Create a library of student/alumni testimonials and staff profiles to be utilised in marcomms
• SEO strategy and blog content development

Requirements

• Legal status Eligibility to live and work in the UK
• Undergo an Enhanced DBS disclosure check or overseas equivalent
• Qualifications Educated to degree level
• Experience and knowledge Significant experience working in a marketing role
• Designing and producing marketing collateral such as brochures, flyers, presentations
• Developing clear and structured briefs for design, web design, or videography projects
• Running photography and videography shoots
• Editing photography and videography for social media and sales use cases
• Working with Canva and Adobe suite of products (PDF, Premier Pro, etc.)
• Developing and managing multiple social media content calendars (Meta, YouTube, LinkedIn)

Preferred

• Experience working in the English Language and international education market (Desirable)
• Experience with AI marketing tool (Desirable)
• Experience with photo and video production and visual storytelling (Desirable)
• Experience with HubSpot and WordPress (Desirable)
• Experience with a Project Management tool, such as Monday.com (Desirable)