Marketing Manager at The Eastside Rooms and Aloft by Marriott Birmingham Eastside

Responsibilities

• Develop and deliver the annual marketing strategy for Aloft Birmingham Eastside and The Eastside Rooms.
• Create and execute integrated marketing campaigns across digital, social media, email, PR, content and offline channels.
• Manage the annual marketing budget, ensuring strong return on investment and alignment with business priorities.
• Work with external agencies and partners to deliver effective digital marketing, PR and brand campaigns.
• Drive awareness and demand across hotel, meetings, events, corporate and food beverage segments.
• Oversee website content, digital performance and online marketing initiatives to maximise visibility and conversion.
• Ensure brand consistency and compliance with Marriott brand standards across all marketing activity.
• Analyse campaign performance and market trends, using insights to optimise future activity and support commercial decision-making.
• Identify new opportunities, partnerships and promotional initiatives that support business growth.

Requirements

• Experience in a marketing management role, ideally within hospitality, events or a customer-focused environment.
• Proven success in developing and delivering marketing strategies and campaigns.
• Strong digital marketing knowledge, including social media, email marketing, content marketing and paid media.
• Experience managing agencies and external suppliers.
• Excellent communication, project management and stakeholder engagement skills.
• Strong commercial awareness and the ability to measure marketing effectiveness through data and insights.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred

• Hospitality, hotel, venue or events industry experience.
• Marketing qualification (CIM, degree or equivalent).
• Experience working with recognised brands or within a branded hotel environment

Benefits

• Hotel discounts portfolio wide – staff rates and up to 50% discount on food beverage and spa
• Subsidised meals on duty
• Paid breaks
• Financial contribution towards childcare from day 1 of employment up to age 12
• Annual wellbeing allowance of up to £500 after 1 year service
• A minimum of 33 days holiday
• Salary Sacrifice Schemes – Holiday purchase scheme and Cycle to work scheme.
• Access to Stream to withdraw up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
• 24/7 access to our employee assistance programme
• Company sick pay - giving you piece of mind when you need it the most