Marketing Manager, Digital Content and Social Media

Responsibilities

• Build and maintain landing pages for AIDA campaigns, product launches, and content offers, working with Commercial Marketing , Content Marke ting lead on briefs and creative assets.
• Deliver against the AI web content roadmap , prioritising pages against campaign timing and commercial goals.
• Write and edit web copy for landing pages and product pages , ensuring consistency with AIDA messaging and brand narrative guidelines.
• Author blog content
• Track and optimize page performance, including conversion rates and traffic sources, and use the data to inform page updates and future builds.
• Implement CRO recommendations across the AIDA web estate, working with the web marketing team to test and improve conversion performance.
• Maintain page quality and consistency across the AIDA web estate, including SEO best practice, accessibility, and brand standards.
• Audit the AIDA web estate on a regular cycle, retiring or consolidating content t hat is outdated, duplicated or underperforming.
• Create or source content for the Research Intelligence LinkedIn account, including copy, graphics, and short-form video, working with Brand Content and design resources as needed.
• Track and report on account growth and engagement .

Requirements

• Strong B2B marketing experience, with the confidence to work across multiple teams and priorities in a fast-paced environment.
• Excellent copywriting skills, particularly for digital and web content, with the ability to turn complex information into clear and engaging messaging.
• Experience building and maintaining web content and landing pages using a CMS. Experience with Webflow would be useful, but is not essential, and training can be provided.
• Experience creating and managing B2B social media content, particularly LinkedIn.
• Strong copywriting skills, with the ability to write for both web and social formats.
• Experience using performance data to understand how web and social content is performing, including metrics such as conversion, traffic and engagement.
• A good working knowledge of SEO principles and SEO-focused writing. This is not a technical SEO/AEO role, but you should be comfortable applying best practices and working with specialist teams.
• The ability to manage multiple pages, content requests and social schedules against campaign deadlines.

Preferred

• Familiarity with AI, data analytics, research intelligence or other technical products and services.
• Experience working in a SaaS or technology-focused B2B environment
• Experience with marketing automation or CRM platforms such as Salesforce..
• Experience using basic graphic or video-editing tools such as Canva.
• An understanding of account-based marketing and demand generation principles.

Benefits

• We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.