Marketing Manager

Responsibilities

• Own Dexerto’s B2B marketing strategy, developing a clear programme of activity designed to increase our visibility and reputation across the media, advertising, gaming, creator and entertainment industries.
• Ghostwrite and develop executive content, turning ideas, conversations and business insight into credible, engaging posts and commentary.
• Put Dexerto into relevant industry conversations, reacting quickly to developments across digital media, gaming, creators, advertising and entertainment with timely commentary and points of view.
• Own our industry awards strategy, building and managing an annual awards calendar, identifying the awards and categories that matter to Dexerto and our clients, and coordinating compelling submissions.
• Identify opportunities for speaking engagements, panels, podcasts, interviews, roundtables and industry commentary for our founders and leadership team.
• Work with the Integrated Marketing and Commercial teams to turn successful campaigns, partnerships and insights into B2B stories and case studies.
• Develop thought leadership that demonstrates Dexerto’s understanding of audiences, internet culture, gaming, creators and the changing digital media landscape.
• Build relationships with relevant journalists, industry organisations, event organisers and other influential voices.
• Support Dexerto’s presence at key industry events and identify opportunities for the business and leadership team to participate.
• Ensure Dexerto’s corporate website and professional-facing channels accurately communicate who we are, what we do and why brands should work with us.

Requirements

• Experience in a B2B marketing, corporate marketing, communications, PR or brand role, ideally within digital media, advertising, technology, entertainment or a related industry.
• Proven experience developing and delivering B2B marketing activity.
• Experience growing the profile of a company, brand or leadership team within a professional audience.
• Strong knowledge of B2B communications and thought-leadership platform.
• Experience working with senior leaders, founders or executives to develop their external profiles.
• Excellent writing skills and the ability to capture someone else’s tone of voice.
• Experience identifying and developing thought-leadership opportunities.
• Knowledge of industry awards and ideally experience managing award submissions and awards calendars.
• Strong commercial instincts and an understanding of how brand reputation can support sales, partnerships and business development.
• The ability to turn business activity, data and ideas into interesting external stories.

Benefits

• The opportunity to build a new marketing function and make it your own.
• Direct access to and collaboration with Dexerto’s founders and senior leadership.
• The chance to shape the external reputation of one of the world’s largest digital entertainment publishers.
• A highly collaborative, entrepreneurial and fast-moving environment.
• Competitive salary and benefits.
• Remote-first working.