Digital Marketing Specialist

Responsibilities

• Driving the digital stewardship and loyalty journeys to maximise the lifetime value of supporters and customers through effective project management of the One Supporter Journey
• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases
• Provide technical support for stakeholders using our email marketing platforms
• Work collaboratively with the wider digital loyalty team and fundraising teams to spot opportunities for growth to maximise income
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

Requirements

• Email marketing and fundraising experience with a track-record of success
• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills
• You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK.