Marketing Manager

Responsibilities

• Developing and delivering our annual and quarterly marketing plan.
• Creating and managing a rolling monthly content calendar.
• Protecting, developing and documenting our visual and written brand standards.
• Helping develop our standards of customer service, hospitality and patient experience.
• Ensuring the way we market ourselves reflects the experience patients actually receive.
• Creating high-quality social media content, including photography, video, Reels, Stories and posts.
• Spending regular time with clinicians and patients to identify and capture genuine stories and marketing opportunities.
• Creating patient testimonials and treatment journey content with appropriate consent.
• Turning frequently asked patient questions into useful educational content.
• Managing our agreed social media channels.

Requirements

• Strong professional experience in marketing, content creation or brand management.
• An excellent portfolio demonstrating the quality of your work.
• Strong visual judgement and attention to detail.
• Excellent written English and copywriting skills.
• Confident creating and editing short-form video.
• Comfortable photographing and filming people within a busy working environment.
• Confident speaking with patients, clinicians and team members.
• Strong understanding of customer service, hospitality and customer experience.
• Genuine interest in how brands are experienced, not simply how they are marketed.
• Confidence to identify where the patient experience could be improved and contribute constructively to change.

Preferred

• Previous experience within private dentistry.
• Experience within healthcare, aesthetics, hospitality, luxury or another premium consumer brand.
• CIM qualification, marketing degree or equivalent professional training.
• Experience with Boxly or another lead-management CRM.
• Experience with Canva and/or Adobe creative software.
• Experience with Meta Business Suite.
• Knowledge of Google Business Profile.
• Understanding of SEO and inbound marketing.
• Experience managing paid Meta or Google campaigns.
• Experience with email marketing.

Benefits

• Free parking