Marketing Manager, CWIEME Berlin & Grid Delivery Summit

Responsibilities

• Organic social media strategy and brand growth
• Develop, own and implement the organic social media strategy for CWIEME Berlin and Grid Delivery Summit, ensuring activity supports brand awareness, audience engagement and wider business objectives.
• Create and manage strategic social media content plans and calendars, delivering consistent, engaging and audience-focused content across relevant platforms, with a strong focus on LinkedIn.
• Work closely with content, creative and commercial teams to develop compelling social media campaigns that communicate the value of our events and strengthen our position within the industry.
• Work closely with the paid media team to ensure paid campaigns are strategically aligned and integrated with the organic social media strategy, maximising reach, engagement and campaign performance.
• Identify opportunities to grow our digital communities, strengthen industry relationships and increase organic reach.
• Bring creativity and fresh thinking to social media content, identifying new formats, trends and opportunities to improve engagement and extend brand reach.
• Analyse social media performance and audience insights to continually improve content effectiveness and engagement.
• Grid Delivery Summit visitor marketing and audience acquisition
• Develop and manage the visitor marketing strategy and campaign plan for Grid Delivery Summit 2027, driving delegate registrations and attendance.

Requirements

• Proven B2B marketing experience, ideally within the events industry.
• Strong experience developing organic social media strategies, managing content and growing engaged professional communities.
• Experience planning and delivering multi-channel marketing campaigns focused on audience acquisition and conversion.
• A strategic and creative mindset, with the ability to turn ideas into effective marketing activity.
• A data-driven, commercially focused approach with a passion for achieving and exceeding targets.
• Excellent project management skills, with the ability to manage multiple priorities and stakeholders.
• A proactive, collaborative attitude with strong communication skills and the confidence to take ownership.

Preferred

• Experience in paid media is a plus but not essential.