Marketing Manager

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase student enrolment and brand awareness.
• Plan and manage SEO, PPC, email marketing and social media campaigns.
• Create engaging digital content across multiple platforms.
• Monitor website performance and recommend improvements to maximise user engagement and conversion.
• Analyse campaign performance using digital analytics tools and prepare monthly performance reports.
• Develop and maintain relationships with educational partners, business organizations and B2B clients.
• Support student recruitment initiatives in both UK and international markets.
• Coordinate marketing activities for new online courses and educational programmes.
• Work closely with academic and management teams to ensure marketing aligns with business objectives.
• Manage marketing budgets and identify opportunities to improve return on investment.

Requirements

• Degree or postgraduate qualification in Digital Marketing, Marketing, Business or a related discipline.
• Experience in digital marketing, brand management or student recruitment.
• Knowledge of SEO, Google Analytics, Google Ads and social media marketing.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Ability to work independently and collaboratively within a growing business.
• Excellent IT skills, including Microsoft Office and digital marketing platforms.

Preferred

• Ability to communicate effectively in both English and Nepali to support engagement with Nepali-speaking students, parents and education partners.
• Understanding of the educational aspirations, decision-making process and communication preferences of prospective Nepali students seeking professional and higher education opportunities.
• Experience developing marketing campaigns for the Nepali education market and building relationships with educational consultants, institutions and business partners in Nepal.
• Cultural awareness and the ability to develop marketing strategies that effectively engage Nepali-speaking audiences while supporting the company's international student recruitment objectives.
• Experience within the education, training or e-learning sector.
• Experience developing B2B partnerships.
• Familiarity with customer relationship management (CRM) systems.
• Experience managing international marketing campaigns.
• Understanding of online learning platforms and digital education.

Benefits

• Opportunity to contribute to a growing education business.
• Supportive and collaborative working environment.
• Professional development opportunities.
• Flexible and hybrid working arrangements where appropriate.
• Opportunity to shape the company's marketing strategy and contribute to long-term growth.