Marketing Manager

London, UK (Hybrid)

$57K/yr - $66K/yr (Est.)Mid LevelPermanent

Posted 3 weeks ago

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Job Summary

Own cross functional healthcare marketing with a focus on growth, budget discipline and stakeholder collaboration to drive campaigns for new services and strategic expansions.

  • Own multi channel campaigns across payer types to lift brand, volume and revenue.
  • Lead campaigns for new clinical services and growth initiatives with cross functional partners.
  • Scan healthcare market and competitive landscape to identify opportunities and guide strategy.

Job Description

Responsibilities

  • Manages marketing lead, officer and interns as assigned and collaborates with our US marketing team to drive departmental goals
  • Leads on cross channel marketing tactics to drive brand awareness, volume and revenue growth (across payer types), in collaboration with business development, finance and other key stakeholders.
  • Leads and develop marketing campaigns focussed around new clinical services and other key strategic growth projects
  • Initiates public relations tactics with Global Department of Public and Media relations
  • Develops long term and annual commercial growth plans for key areas of responsibility; provides appropriate regular reporting to the Head of Business Development & Marketing and respective leadership groups and committees.
  • Proactively scans the healthcare market, and competitor/customer landscape for relevant marketing opportunities.
  • Support Head of Business Development & Marketing to ensure that marketing policies, systems, structures and approaches are fit for purpose and compliant.
  • Represents Cleveland Clinic at seminars and educational conferences where networking and marketing and/or sales opportunities exist.
  • Support the Head of Business Development & Marketing and collaborate with the wider commercial team on all key initiatives to drive growth for CCL.
  • Other duties as assigned.

Requirements

  • Previous experience of working in healthcare services (private or NHS) essential
  • Previous experience of managing high value marketing budgets and contracts is essential
  • Experience using Microsoft Office Suite Products (Outlook, Word, Excel or PowerPoint), essential
  • Experience of proactive marketing approaches including market reviews and mapping of competitor/ customer landscape for relevant marketing opportunities is essential
  • Previous experience of line management is essential
  • Previous experience of digital marketing is essential

Preferred

  • Previous experience of working with senior stakeholders highly desirable
  • Previous experience of running cross-functional projects highly desirable

Benefits

  • 25 days annual leave (plus bank holidays)
  • Auto-Enrolment of 5% pension - Cleveland Clinic contributes 10% through Salary Exchange
  • Life Assurance, Private Medical & Dental Insurance and Eye Care contributions
  • Discounted gym facilities
  • 24/7 Holistic Employee Assistance Programme
  • Workplace Nursery Scheme
  • Season Ticket Loan
  • Cycle to Work Scheme
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Cleveland Clinic

Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit, multispecialty academic medical center that integrates clinical and hospital care with research and education.Founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation, Cleveland Clinic has become one of the largest and most respected hospitals in the country.Cleveland Clinic facilities can be found throughout Northeast Ohio, as well as around the country and world including: Cleveland Clinic Abu Dhabi Cleveland Clinic CanadaCleveland Clinic FloridaCleveland Clinic LondonCleveland Clinic Lou Ruvo Center for Brain Health - Las Vegas

Founded in 1921
Cleveland, Ohio, USA
48K employees (706 in marketing)