Responsibilities

• Campaign Management: Strategically develop full-scale marketing campaigns based on ticket and footfall targets.
• Campaign Management: Work with organisers and promoters to maximise their coverage across digital and traditional marketing channels.
• Campaign Management: Deliver marketing activities across website, email, social media, OOH, print (including What’s On brochure design) and paid media according to agreed plans with partners.
• Campaign Management: Monitor campaign engagement and reach with tracking tools in line with ticket sales and make improvements as necessary.
• Brand Development: Adhere to and enforce the brand according to the relevant templates and guidelines.
• Brand Development: Attend local networking events to promote the brand and build relationships with local press and media.
• Brand Development: Build and maintain relationships with relevant local content creators to improve reach.
• Brand Development: Build and develop relevant sponsorship opportunities.
• Brand Development: Maintain onsite signage of the venue and create in-house assets.
• Brand Development: Work with the Bath Box Office in supporting its own marketing function and offer.

Requirements

• Keen interest in the live entertainment industry is a must.
• Experienced marketer with solid understanding of traditional and digital marketing campaigns
• Background in a ticket sales-focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous.
• Excellent digital marketing knowledge with the ability to assess expectations for paid media campaigns.
• Sales-focused with good analytical skills and the ability to interpret marketing analytics.
• Experience managing marketing budgets and tracking this to KPIs.
• High attention to detail is crucial as is strong copywriting skills.
• Good knowledge and experience of social media, having created strong, engaging content
• Experience and working knowledge of Adobe Creative Suite, InDesign, Photoshop and Canva would be an advantage.
• Experience using CMS-based websites.
• Experience managing a team is a bonus.

Preferred

• Bachelor's (preferred)
• Background in hospitality or a combination of hospitality and live events (beneficial)
• Experience managing a team (bonus)
• Familiarity with ticketing regulations (preferable)
• Adobe Creative Suite, InDesign, Photoshop and Canva would be an advantage (if not already in requirements)
• Experience using CMS-based websites (preferred)
• Venue Marketing: 1 year (preferred)
• Digital marketing: 2 years (preferred)
• Marketing: 2 years (required)

Benefits

• Company events
• Company pension
• 28 days per annum including public holidays