Responsibilities

• Work with the Head of Marketing, UK Specialty to execute the UK marketing strategy aligned to UK business objectives.
• Work collaboratively with the wider Marsh marketing team to ensure delivery of all aspects of brand activation, including client retention campaigns and ensuring timely measurement of campaign performance.
• The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing strategy for commercial success.
• Work with business stakeholders to understand their practice areas and client focus, using this insight to create fit for purpose marketing campaigns to support the business and aligned to the overall marketing strategy.
• Deliver compelling marketing propositions and plans that help position Marsh in our key market segments based on strong client led insights.
• Leverage all aspects of digital marketing to enable enhanced client/prospect engagement and to support activation and drive lead generation.
• Work closely with the Marsh website team to enhance UX and engagement levels in the delivery of the campaigns with a focus of “always on” marketing and friction-less client journey.
• Build and nurture the Marsh brand through a clear focus on social activities, working with the social media and PR teams, and manage the delivery of digital awareness activity including social (paid and organic).
• Drive performance excellence through collaboration across the Marsh marketing team to share best practices, ensure integration, efficient delivery and consistency of approach.
• Actively engage key internal stakeholders with proactive internal communication campaigns to create advocates and amplify campaign activity to drive commercial success.

Requirements

• Experience working in a corporate matrixed marketing environment.
• Experience across all marketing disciplines and delivery channels with a clear track record in digital marketing and analytics.
• Experience in building B2B brands, and in delivering cut through integrated campaigns.
• Strong relationship building and stakeholder management skills.
• Excellent verbal and written communication skills.
• Strong project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and also highly motivated self-starter with proven track record for collaboration within and across teams.
• Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
• Educated to degree level or equivalent.
• Experience in insurance or professional services is beneficial.

Preferred

• Multi-disciplinary marketing delivery.
• Knowledge of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.
• Project management skills.
• Ideally, a background within marketing in insurance.

Benefits

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.