Marketing Lead

London, UK (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the market-entry strategy by shaping launch sequencing, resource needs, and the integrated commercial point of view for a client with cross-functional, matrixed expectations.

  • Lead early launch workstreams: market landscape, forecast scenarios, and a directional plan to guide cross-functional teams.
  • Own resourcing, insights, KPIs, and budget alignment to deliver on time and on budget.
  • Serve as the client’s primary contact for ad communications and coordinate with PMO and senior leadership for execution.

Job Description

Responsibilities

  • Analyze markets based on launch sequencing and optimal resourcing and help develop the integrated commercialization point of view to support business development
  • Design resourcing recommendations for market insight generation, commercialization planning and launch KPIs
  • Lead consultative workshops with the customer to develop the early launch plan (hypothesis) to develop and deliver market landscape assessment, a forecast model for launch scenario planning and a directional launch plan
  • Prioritize market insight needs/gaps and research methods required to finalize the launch plan
  • Be the client’s primary point of contact for designated ad communications projects/activities
  • Act as a role model with embracing and operationalizing the Full-Service Commercial Model
  • Support senior client management and implementing strategies and tactics that are aligned with the best interest of the client
  • Take ownership of target project P&L and synchronize business planning timelines with financial business calendar
  • Ensure all assigned activities and deliverables are completed with the highest quality work, on time, and on budget
  • Monitor and report on performance/progress of assigned marketing activities aligned to the brand

Requirements

  • Bachelor’s Degree required; Master’s Degree preferred with 5 years related work experience
  • At least 2 years of pharmaceutical marketing experience
  • Proven success across multiple marketing disciplines such as PR, CRM, Digital, Media, etc.
  • Experience in matrixed environments
  • Understanding of pharmaceutical trends and ability to translate data into actions
  • Launch experience in client-specific therapeutic area and Global Launch Experience a plus
  • Strategic and tactical planning capabilities
  • Ability to manage competing stakeholder priorities and build consensus
  • Strong collaboration and relationship-building skills
  • Excellent project management and communication skills
Syneos Health Commercial Solutions logo

Syneos Health Commercial Solutions

3.7 Glassdoor

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities.To learn more about how we are Shortening the distance from lab to life®, visit syneoshealth.com.

Morrisville, North Carolina, USA
1.1K employees (43 in marketing)
72% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
203.3K
Monthly Google Ads Budget
$75.9K
Traffic Source Mix
Search
37.8%
Direct
43.3%
Referral
8.5%
Social
9.3%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
21 (2% of company)
Median Career Experience
14 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
14