Nylon

Marketing Lead

London, UK (Unknown)

£55K/yr – £70K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

You will own the demand-gen, messaging, events, and measurement to generate qualified pipeline for Nylon, partnering with sales to close deals.

  • Develop and run demand-gen programs (SEO, paid search, email nurture, webinars) to feed pipeline
  • Own product messaging and sales enablement (battlecards, decks, one-pagers)
  • Set up attribution and reporting to measure what works and discard what doesn’t

Job Description

Responsibilities

  • Pipeline. SEO and content, paid search and LinkedIn, email nurture, webinars and free-trial campaigns. Your number is qualified pipeline handed to our SDR and AE team, and you will be measured on it.
  • Brand and content. Sharpen how Nylon shows up in the UK accountancy and legal market: website, thought leadership, case studies, PR and awards, and the marketing side of our ICAEW and ACCA relationships.
  • Product marketing. Own the messaging. Turn what the product does into language that lands with a tax partner or a managing partner, keep our positioning against incumbent research providers sharp, and equip the sales team with battlecards, decks and one-pagers.
  • Events and community. Get us in front of the right people: ICAEW and ACCA events, industry conferences, our own roundtables and customer community. Some travel within the UK.
  • Measurement. Set up attribution and reporting in our CRM (Attio) so we know what is working, and kill what is not.

Requirements

  • 5–8 years in B2B marketing, with at least a few of those in SaaS or a subscription product, ideally selling to professional services (accountancy, legal, financial services).
  • You have built something from little or nothing before: a demand-gen function, a content programme, a launch. You are comfortable being the strategist and the person executing at 4pm on a Thursday.
  • Fluent in the tools: SEO and analytics, paid search and paid social, marketing automation and CRM, and the AI tools that make a small team punch above its weight.
  • You write well. Clearly, quickly, without fluff. Most of what marketing produces is words, and ours need to be credible to accountants and lawyers.
  • Commercially minded. You care about pipeline and revenue, not vanity metrics, and you enjoy working shoulder to shoulder with a sales team.
  • Curious about AI and about how professional services firms are changing. You do not need a legal or tax background, but you need to be able to learn the market fast.

Preferred

  • experience marketing to accountants or lawyers; familiarity with ICAEW, ACCA or Law Society ecosystems; hands-on experience with webinar programmes or partnership marketing.

Salaries

Posted range

£55K/yr – £70K/yr

Taken straight from the job posting.

See all Nylon salaries

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