Responsibilities

• To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG three-year growth strategy and the delivery of connected campaigns to key learning disability service line priorities.
• Responsible for liaising with internal departments to execute marketing deliverables and ensure project timelines are met.
• Create compelling content to engage various audiences, including our colleagues, patients, healthcare professionals, and stakeholders.
• Responsible for building, developing and owning the AFGs’ case study library.
• Identify a list of annual industry awards in collaboration with cross functional services, overseeing the application process from start to completion and communicating success accordingly.
• Create, communicate and oversee an annual industry events calendar and attendance, producing proposals for speaking and PR opportunities.
• Responsible for keeping marketing collateral in line with AFG’s brand guidelines including but not limited to branded merchandise, physical spaces, digital materials, etc
• Support surveys, focus groups, workshops and stakeholder engagement programmes and translate outputs into clear messages for campaign activities.
• Ensure AFG brand and templates are effective, appealing, and firmly creative in a competitive position in the market.
• List and keep an eye on AFG competitors, partners and commissioners. Ensuring that relevant industry news at a regional and national level is communicated.

Requirements

• This role involves travel to our sites within the North West of England.
• Applicants must be residents of the North West.
• Demonstrable knowledge of devising marketing tactical delivery plans to deliver against the organisation’s strategy and engage, educate and motivate the target audience.
• Ability to write content that tells an organisational story and builds narratives, engaging audiences across multiple channels.
• Strong creative understanding, and able to assess the measures that will maximise response rates.
• Strong Communication skills to brings teams together to deliver campaigns.
• Able to work under pressure, making or escalating decisions where necessary and adapting to meet changing circumstances as required
• Ability to manage and motivate team members to achieve organisational goals.
• Ability to manage key external relationships with designers and suppliers.
• Educated to Degree level or relevant of 5 years’ experience in campaign management.

Preferred

• To deliver measurable marketing and campaign plans utilising and initiating the full capabilities of the marketing toolkit to support AFG three-year growth strategy and the delivery of connected campaigns to key learning disability service line priorities.
• Takes personal responsibility and holds others to account.
• Solution focused and has a “can do attitude”.
• Inspires others with their passion and enthusiasm.
• Demonstrates honesty and integrity and demonstrates through their behaviors the organisational values.
• Embraces change, viewing it as an opportunity to learn and develop.
• To be accurate and methodical in approach to work.

Benefits

• With our extended flexible working options, you can also choose to work a 9-day fortnight or a 4.5-day week, supporting our employees with their work life balance.
• we provide a wide range of employee benefits, career development and lifestyle support services to ensure that you too feel supported, fulfilled and valued from day one of your employment with us