Responsibilities

• Lead commercially grounded marketing and growth strategy for the business and its clients;
• Synthesise research, performance evidence, diagnostic findings and stakeholder insight into clear strategic recommendations;
• Translate audits and diagnostics into prioritised growth opportunities, roadmaps and ongoing client programmes;
• Develop implementation frameworks, plans, KPIs and measurement approaches; direct integrated marketing strategies and campaigns across appropriate channels;
• Provide senior marketing judgement across client diagnostics, strategic reviews and retainers; brief, coordinate and quality-assure specialist marketing resource;
• Build scalable Marketing processes, standards and delivery capability; collaborate effectively across the wider business; support GTM, pitches, proposals and new client opportunities; and
• Use AI, automation and emerging technologies to improve the quality, speed and scalability of marketing strategy and delivery.

Requirements

• Strong B2B marketing and growth strategy capability;
• Evidence of leading marketing strategy through to implementation;
• Strong client-facing, commercial and stakeholder-management skills;
• Ability to brief, direct and quality-assure specialists and contractors;
• Excellent written, analytical and presentation skills;
• advanced practical proficiency with AI, including Claude, with the ability to use AI to research, synthesise, develop and execute high-quality work at speed without compromising judgement or quality;
• Comfort operating with ownership and autonomy in an early-stage environment.

Preferred

• Experience developing and leading marketing strategies in a marketing agency, consultancy or other multi-client environment;
• Prior client-side marketing leadership experience;
• experience spanning both agency/consultancy and client-side environments;
• Experience with performance marketing, growth diagnostics, audits and data-informed strategy;
• experience building scalable delivery capability using specialist contractors, AI and automation.