Responsibilities

• Own our Meta ads account end to end, including strategy, campaign structure, budgets, audiences and optimisation
• Scale spend profitably while keeping cost per lead and lead quality in line with sales capacity
• Build a structured testing programme across creative, copy, offers, audiences and landing pages
• Report on performance in terms that matter to the business: cost per lead, cost per sale and return on spend
• Lead the creative direction for all ads, generating ideas, writing briefs and signing off final output
• Manage video editors and designers, including freelance and offshore talent
• Be comfortable on camera and act as a face of the brand, visiting install sites to film content and ads
• Reduce our dependence on a single channel by testing and building new ones, such as Google, email, referral and organic social
• Own the GEKO Energy brand and keep it consistent across ads, website, email and customer touchpoints
• Run email marketing and nurture to get more value from the leads we already generate

Requirements

• A proven track record of managing and scaling Meta ads, with meaningful monthly budgets and results you can evidence
• Hands-on experience of both the ad buying and creative sides of paid social
• A strong grasp of marketing beyond Meta, including brand, email, funnels and conversion
• Experience managing people, ideally including building a team from scratch
• Commercially minded and numbers-driven, comfortable owning targets
• Comfortable on camera, with previous experience appearing in content or ads
• Self-motivated and able to organise your own week while working remotely

Preferred

• Lead generation experience in solar, home improvement, energy or another high-ticket consumer sector
• Experience managing offshore or freelance creative teams
• Familiarity with CRM and email tools such as Close or SmartLead
• Experience in a fast-growing business or scale-up

Benefits

• A senior role with full ownership of marketing across the business
• Remote working, with site visits for filming
• The budget, pipeline and backing to build a marketing function properly
• A clear path to Marketing Director, with a route to a directorship and an equity stake for the right person as the business scales