Responsibilities

• Develop and deliver a practical marketing plan that supports brand awareness, lead generation, customer engagement and sales growth.
• Lead integrated marketing campaigns across B2C and B2B audiences.
• Drive marketing activity focused on able-to-pay residential customers interested in sustainable home energy solutions.
• Plan and manage social media activity, including content calendars, campaign messaging, posting schedules, engagement and performance reporting.
• Create and deliver email marketing campaigns, including segmentation, copywriting, scheduling, testing and results analysis.
• Support CRM-led marketing activity, including customer journeys, lead nurturing, data quality and campaign follow-up.
• Create engaging content across multiple formats, including web copy, blogs, case studies, customer communications, email, social media, campaign landing pages and sales collateral.
• Work closely with sales and operational teams to understand customer needs, campaign priorities and lead quality.
• Manage third-party suppliers, freelancers and consultants where required, including specialist support for PPC, SEO and digital performance.
• Coordinate campaign activity across digital, content, CRM, website, events and sales enablement channels.

Requirements

• Proven experience in a Marketing Lead, Marketing Manager, Senior Marketing Executive, Campaign Manager or similar hands-on marketing role.
• Experience working across both B2C and B2B marketing.
• Strong experience delivering social media, email and multi-channel campaigns.
• Experience creating campaign plans, content calendars and customer communications.
• Strong content creation and copywriting skills across email, social, web, blogs, case studies and sales materials.
• Experience using CRM systems to support marketing activity, lead nurturing or customer communications.
• Good understanding of campaign performance, lead generation and marketing reporting.
• Ability to work closely with sales teams and translate commercial goals into practical marketing activity.
• Experience managing multiple campaigns, projects and stakeholders at once.
• Strong organisational skills and attention to detail.

Preferred

• Experience using Salesforce, Salesforce Marketing Cloud or a similar CRM/marketing automation platform.
• Experience in the energy, renewables, sustainability, home improvement, construction, property, utilities or technical services sectors.
• Experience marketing products or services to homeowners.
• Experience managing external marketing suppliers, consultants, freelancers or agencies.
• Understanding of PPC, SEO and digital performance marketing, with the ability to brief and manage specialists rather than act as the technical expert.
• Experience supporting events, webinars, trade shows, local marketing or community engagement activity.
• Experience creating marketing processes or helping to build a marketing function in a growing business.

Benefits

• Hybrid working, with 2–3 days per week based in Stonehouse.
• A broad, high-ownership marketing role in a growing sustainable energy business.
• The opportunity to help build a marketing function from the ground up.
• Exposure to the full marketing mix, rather than being limited to one channel or specialism.
• Support from external consultants for specialist digital activity.
• The chance to work in a sector with long-term growth, innovation and sustainability at its core.