Marketing & Growth Lead

Responsibilities

• Plan and deliver a weekly content calendar across LinkedIn, Meta and other relevant channels, maintaining consistent brand identity and monitoring engagement
• Keep LEB’s website accurate and commercially effective — including regular articles, international landing pages (Germany, Ireland, US) and SEO optimisation
• Deliver marketing supporting relationships with UK and overseas clinic partners — newsletters, brochures, presentations, case studies and professional education events
• Develop marketing positioning LEB as a premium donor egg destination for international patients, including country-specific content and campaigns
• Plan and deliver patient-facing campaigns across email and SMS (Salesforce Marketing Cloud), including re-engagement of unconverted enquiries
• Coordinate marketing for seminars, webinars and conferences, and collect testimonials subject to appropriate consent
• Report monthly on enquiries by channel, campaign performance and contribution to bookings and sales
• Other marketing related activities to manage growth

Requirements

• Proven hands-on marketing experience, including campaigns for professional customers and measurable improvements in enquiries or conversion
• Strong writing skills with the ability to explain clinical services accurately to both professional and patient audiences
• Practical experience with website content, SEO, analytics and CRM or email marketing
• Ability to prioritise work, coordinate colleagues and agencies, and deliver within an agreed budget

Preferred

• Experience in healthcare or another regulated sector
• Marketing experience in overseas clinic or partner-facing contexts
• Working knowledge of Salesforce or Salesforce Marketing Cloud
• Genuine interest in women's health, fertility or patient-centred healthcare.

Benefits

• 32 days annual leave including bank holidays
• Life assurance
• Pension plan
• Workplace Nursery Scheme
• MyGym discounts
• Staff treatment discounts
• EV Car Scheme and Cycle2Work
• Perkbox benefits platform
• Health and wellness programmes
• Ongoing learning and development opportunities