Marketing Executive/Senior Marketing Executive, Farshore (12 month FTC)

Responsibilities

• Plan and deliver commercially focused and strategic marketing campaign plans on time and to budget to maximise consumer awareness and sales
• Plan campaigns with contingencies to ensure they are delivered to budget
• Present campaigns to key internal and external stakeholders including licensors, authors, illustrators and agents
• Brief media activity in-house and to external agencies
• Deliver on all elements of marketing campaigns including content, advertising, partnerships, sell-in materials, proofs, copywriting, social media marketing and trade marketing
• Brief and manage the creative development of digital and printed marketing materials, briefing external designers as required
• Manage Farshore’s website, newsletter and social media platforms, including creating and implementing creative content regularly
• Use consumer insight and data to understand readerships and inform audience targeting
• Monitor ROI against pre-agreed KPIs and update stakeholders on results
• Work with authors, illustrators, licensors and designers to produce compelling digital content such as TikToks, Reels, animated videos, GIFs and graphics

Requirements

• Evidence of designing and executing creative and innovative marketing campaigns
• Knowledge of social media and digital platforms
• Creativity essential and strong eye for design
• Excellent communication skills and ability to manage relationships
• Ability to prioritise and juggle a busy workload
• Strong attention to detail
• Active interest in the latest marketing trends and campaigns from across the book industry as well as the wider entertainment and media sector
• (Optional) Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

Preferred

• Experience of working in a marketing department at a trade publisher is desirable
• Enjoys reading widely with an active interest in the publishing industry – particular interest in children’s & YA is desirable
• Team-player, looking to share their learnings with the wider marketing team and foster a culture of shared learning

Benefits

• HarperCollins operates a hybrid working policy where employees are expected to work from our London office three days per week.